William Zinsser wrote a book ‘On Writing Well‘ in which he provides valuable lessons for writing non-fiction.
- Aim for simplicity over clutter
- Clear thinking leads to clear writing
- Consider style and audience
- Imitate ‘good writing’
- Understand the words you are using
- Aim for unity (consistency) in language and content
- Opening (and closing) is important to engage the reader
Remember these points when you write. They may seem obvious, but they are easily forgotten.
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